There Is a Better Way for Democrats to Win in Wisconsin: Voces Action Op-ed in New York Times

Christine Neumann-Ortiz, Executive Director of Voces de la Frontera Action, has an op-ed in the New York Times on Monday, April 27, 2020.

Here is an excerpt. For the full text, click here.

“We need the Democrats to run a new kind of campaign this year. Not just one that aggressively adapts to social distancing. But a campaign fueled by a different theory. For years, including in 2016, Democrats have relied heavily on expensive TV ads and traditional canvassing where paid staff members from out-of-state use out-of-date voter lists to contact people they don’t know and will never see again. This year, paid canvassers will likely shift to texting and phone calls.

“But this stranger-to-stranger approach won’t work for many Latinos who don’t appear on the voter rolls because they move often or vote infrequently. Or for those of us who would never open a door to a stranger who might turn out to be an agent from Immigration and Customs Enforcement.

“My organization tried a different approach in 2018, one that works in the coronavirus era and gets better results. It’s based on leveraging relationships among people who already know one another, which data shows increases voter turnout more than any other single outreach method, including mail, TV and digital advertisements, and twice as much as contact from a stranger.”
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